Sunday, March 22, 2020

Wutherinng Heights Analysis Essay Example For Students

Wutherinng Heights Analysis Essay Her powerful reason would have deduced new spheres of discovery from the knowledge of the old; and her strong, imperious will would never have been daunted by opposition or difficulty; never have given way but with life. M. Heger on Emily Bronte.1Throughout her life time, Emily Bronte was a self-imposed recluse from society, living in the confines of the hellish and quite savage moors of Yorkshire. It is in this isolation that she found the inspiration and strength of emotion to write such potent prose and poetry. In keeping with these facts, it is quite plausible to state that her social means were somewhat lesser compared to the emotional content surrounding her. Furthermore, writing is such an impassioned state; it could well have been her only means to free her soul toward the outer world. In other words, her writings was the means by which she could search and question her personal knowledge on society. Wuthering Heights develops the search for knowledge or truth that subsequent ly damns and saves her emotionally charged characters: Heathcliff searches for the knowledge he might one day rest with Catherine Earnshaw; Catherine Linton searches for the enigmatic truth behind the family secrets. Knowledge for the players is one of construction and deconstruction of character. I will thus prove that, while Catherine Earnshaw gains knowledge toward perdition of mind and soul, Catherine Linton undergoes a deconstructive process necessary for the attainment of peace and happiness in life. We will write a custom essay on Wutherinng Heights Analysis specifically for you for only $16.38 $13.9/page Order now Catherine Earnshaws quest for knowledge does not start with her discovery of Thrushcross Grange, but with the discovery of Heathcliff himself. As a young girl, she is cloistered in a very secluded but happy family circle. The arrival of an exterior force, Heathcliff, starts the simple human process of discovery of the other. Catherine is a blank painting in our eyes although mischievous and wayward2 like most children -before his entrance into the family fold. The reader must find the basic belief that the individual finds meaning in himself only by the relations that transpires with others. Catherine becomes a product of Heathcliffs new influence. It is ironic that instead of the whip she desired, her father has given her the means to become an individual craving more than the intimate family circle. One could say that the knowledge of the otherness pushes her away from the comfort of kindred unity and into the arms of the unknown harsh environment she is not prepared for. I am He athcliff (p.82) exemplifies that Catherine will at one point overstep these basic relations and become a misogynous mold for both and vice versa. Heathcliffs passion becomes an ill-bred character development. This process develops toward her encounter with Thrushcross Grange, and the question of primitive human social choice. Catherine is now faced with another new element totally unprepared and certainly lacking in character. She must choose between the pride of blood or the passionate emotions of her savage companion. Social knowledge becomes more important to her : (to Heathcliff) It is no company at all, when people know nothing and say nothing (p.69). Catherine starved from the outer world has no choice by primal hunger to assimilate the plush and more intricate social contract that the Lintons offer. She explains her thoughts clearly to Nelly when discussing her marriage proposal. And he will be rich, and I shall like to be the greatest woman of the neighbourhood, and I shall be proud of having such a husband. (p.78). Catherine is ill-equipped to assimilate and comprehend the intricacies of her new situation : she has no concept of the price she must pay , and her grand emotional content is not enough to face the quite pragmatic and ingrate ideals of class. Her feeble explanation to Nelly that she will choose Edgar over Heathcliff is a weak excuse to explain why she has taken opulence of lifestyle over her primal passion for Heathcliff. The novelty of knowledge, culture and social rank has played its evil tune over the prey for the first time. Catherine until now is seen more as an addict to the new and bewildering effect of culture and knowledge in society. It is impossible to dissociate this new process to one of personal development. First, Catherine is ill-educated on how to approach her new environment. She has not developed the proper skills to delve rationally in an all encompassing culture. Her mind becomes disturbed with the search for truth and knowledge in the social context outside Wuthering Heights. Edgars affections are a poor substitute for the pure energetic passion she has felt for Heathcliff. As she has said before their wedding, Edgar Linton is as different as a moonbeam from lightning, or frost from fire. (p.80). The pragmatic reality at Trushcross Grange cannot fill the void that she has made for herself in leaving the furious calm of her childhood environment. Secondly, and more importantly, her development in social education results in her regression in psyche. Catherine cannot in any case find com mon ground between the elemental emotions with Heathcliff and her social duty now with Edgar. Catherine remains to Heathcliff the image of beauty, an ethereal romantic fetishism. For both, the image of beauty, lust and passion is reduced to themselves since they have never known anything else. Knowledge of beauty and passion are therefore inaccurate and impossible to continue in a seemingly fashion. Edgars rational love and sincerity will never control the fury in Catherines mind at realizing the price she has paid for furthering her status. .u9deeaf3df9fb6f7295c182cefbe284ad , .u9deeaf3df9fb6f7295c182cefbe284ad .postImageUrl , .u9deeaf3df9fb6f7295c182cefbe284ad .centered-text-area { min-height: 80px; position: relative; } .u9deeaf3df9fb6f7295c182cefbe284ad , .u9deeaf3df9fb6f7295c182cefbe284ad:hover , .u9deeaf3df9fb6f7295c182cefbe284ad:visited , .u9deeaf3df9fb6f7295c182cefbe284ad:active { border:0!important; } .u9deeaf3df9fb6f7295c182cefbe284ad .clearfix:after { content: ""; display: table; clear: both; } .u9deeaf3df9fb6f7295c182cefbe284ad { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9deeaf3df9fb6f7295c182cefbe284ad:active , .u9deeaf3df9fb6f7295c182cefbe284ad:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9deeaf3df9fb6f7295c182cefbe284ad .centered-text-area { width: 100%; position: relative ; } .u9deeaf3df9fb6f7295c182cefbe284ad .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9deeaf3df9fb6f7295c182cefbe284ad .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9deeaf3df9fb6f7295c182cefbe284ad .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(; position: absolute; right: 0; top: 0; } .u9deeaf3df9fb6f7295c182cefbe284ad:hover .ctaButton { background-color: #34495E!important; } .u9deeaf3df9fb6f7295c182cefbe284ad .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9deeaf3df9fb6f7295c182cefbe284ad .u9deeaf3df9fb6f7295c182cefbe284ad-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9deeaf3df9fb6f7295c182cefbe284ad:after { content: ""; display: block; clear: both; } READ: Doctor Faustus By Marlow EssayCatherine Earnshaw-Linton is thus damned into eternity for having not the strength to sustain both wild emotion and rational social status. The fierce internal motion between her sense of compassion and her social duty are too tempestuous for any human individual to withhold or control. Time like all has become the limit to her life and more importantly her quest for knowledge of the other. Even in death she tries to regain a balance between both worlds with her internment site: It was dug on a green slope, in a corner of the kirkyard, where the wall was so low that the heath and bilberry plants have climbed over from the moor (p.168). Cather ine has chosen a place where she may be as close to the wild moors of her youth while never leaving the confines of her new world. We are also faced the impossible relation of composing with the Romantic and Victorian differences in character and social context. Emily Bronte might wish us to understand that it is difficult to find in the mind of a recluse creature the strength to join old and new ideals. Thus, pure emotions cannot be restrained by common sense or return to a classical mode of thinking. This answer is too romantic, considering all the allusions to the social contract of the era: for example, her use of law to develop Heathcliffs revenge. The Victorian era was one of regression for the status of women: they are sent out into the industrialized work force with little or no equality in status to men. Furthermore, land ownership for women continued to be refused until the Married Womens property Act in 1870. Women are thus integrated in a harsher social context, but are not compensated for their new status. A question remains: how may we attribute these social values of regression to Catherine Earnshaw if the novelist was a recluse and separated from social life in general? The answer is simple, we cannot. On the other hand, we may transpose the question toward the next generation since they will have to cope with the effects of the ill events that have taken place between herself, Heathcliff, and Linton. Our answer lies with Catherine Linton Cathy- her daughter. Young Cathy is the inheritor of all the evils that have destroyed and enraged the first generation of Wuthering Heights and Thrushcross Grange. Cathy emerges from Catherines womb with a pre-destined knowledge encrusted into her family blood. An unwelcomed infant it was, poor thing! It might have wailed out of life, and nobody cared a morsel, during those first hours of existence. (p.164). Thus, her development in the social world of Thrushcross Grange lies heavily with the past events that have damned her mother. Her individual development and quest for personal knowledge must revolve tightly around the introduction of external forces. She is not in full control of her future. Right at her first step, Edgar is overly protective of her daughter, giving her a full education while enclosing her in the confines of Thrushcross Grange: He took her education entirely on himself, and made it an amusement: forunately, curiosity and a quick intellect urged her into an apt scholar; she learnt rapidly and eagerly, and did honour to his teachingWuthering Heights and Mr. Heathcliff did not exist for her; she was a perfect recluse; and, apparently, perfectly contented. (p.189)His intentions are good and pure since he does not want his daughter to be involved in the prior wrongs. Still, his own actions are the first step in Cathys normal search for knowledge of the other and the outer world. Like in Molieres lEcole des Femmes, the young heroine is pushed into the arms of her lover Arnolphe by her husbands coveting of her education. It is impossible in both texts to ensure the education of an innocent mind, and assuring that this mind stays attached to her small, limited social world. The coveting of innocent minds only leads to their sure search toward knowledge of the other. Ellen, how long will it be before I can walk to the top of those hills?(p.189). She cannot wait long before she does reach the hills, and thus begins her deconstruction in knowledge. Simply, she must re gress in progression to encompass the reality on the other side of the wall. For example, her initial disgust on learning that Hareton is her cousin relates her prior notions in the pride of blood. Only her acceptance of the new situation will restart her progression in knowledge, but now on a wider and larger social scale. .u3a14b8173b7f272555d092c58f5f323c , .u3a14b8173b7f272555d092c58f5f323c .postImageUrl , .u3a14b8173b7f272555d092c58f5f323c .centered-text-area { min-height: 80px; position: relative; } .u3a14b8173b7f272555d092c58f5f323c , .u3a14b8173b7f272555d092c58f5f323c:hover , .u3a14b8173b7f272555d092c58f5f323c:visited , .u3a14b8173b7f272555d092c58f5f323c:active { border:0!important; } .u3a14b8173b7f272555d092c58f5f323c .clearfix:after { content: ""; display: table; clear: both; } .u3a14b8173b7f272555d092c58f5f323c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3a14b8173b7f272555d092c58f5f323c:active , .u3a14b8173b7f272555d092c58f5f323c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3a14b8173b7f272555d092c58f5f323c .centered-text-area { width: 100%; position: relative ; } .u3a14b8173b7f272555d092c58f5f323c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3a14b8173b7f272555d092c58f5f323c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3a14b8173b7f272555d092c58f5f323c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(; position: absolute; right: 0; top: 0; } .u3a14b8173b7f272555d092c58f5f323c:hover .ctaButton { background-color: #34495E!important; } .u3a14b8173b7f272555d092c58f5f323c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3a14b8173b7f272555d092c58f5f323c .u3a14b8173b7f272555d092c58f5f323c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3a14b8173b7f272555d092c58f5f323c:after { content: ""; display: block; clear: both; } READ: Essay The Federal Government Should Regulate Fracking EssayHeathcliff becomes not only a willing participant in the deconstruction of Cathys instruction in the ways of the world, but also the cause of his own downfall. Only in Cathys deconstruction of knowledge may she assimilate and comprehend the reality of the outer world. For example, her forced marriage to Linton should in her eyes satisfy the social contract of a decent marriage, equal in lineage. At no point will this seemingly conventional bond satisfy her morality and her social development. Linton not only alienates her from her basic wealth of knowledge through the intervention of Heathcliff, but makes it possib le to find a common bond with Hareton in the end. They lifted their eyes together, to encounter Mr. Heathcliff perhaps you have never remarked that their eyes are precisely similar, and they are those of Catherine Earnshaw (p.322). Both unwillingly obey their calling in union through the strength in their eyes. Heathcliff with thoughts of destruction has brought to Cathy the primitive knowledge to reconstruct her life and the lives of others around a sound and emotionally peaceful outcome. On an opposite psychological pole from her mother, Cathy is never whole when the events in her development take place. This is her salvation since it gives a certain leeway to add or reconstruct her knowledge into a piercing weapon. By regressing to a more common social standing at Wuthering Heights, she is able to understand Haretons situation and thus not only reconstruct herself into a fuller picture of society, but extend her new awakening onto Hareton and his salvation toward a better situation. Unlike her mothers destructive process, she is able to rebuild a fuller reality by accepting social structures and knowledge in a broader picture. In the end, not only has she advanced herself and Hareton in the world, but made Heathcliff unfulfilled in his quest for revenge. Still, only by her personal progress can Heathcliff be finally reunited onto his beloved Catherine. Finally, the question of Victorian influence is left unanswered. How can Catherines progression relate to a womens regression or development through this era. A simple answer is found with her transmitting of knowledge onto Hareton. With Heathcliffs demise, Hareton stands alone to inherit the lands of Thrushcross Grange and Wuthering Heights. Cathy must inevitably end up with Hareton for her to retain or regain her place in the social order since only men can own and inherit land by law. One could state that Emily Brontes novel could never involve such comparisons since she lived herself as a recluse to the outer world. To its defense, although Emily Brontes physical world was quite limited her mind roamed far and wide. She could never make use of such complex law questions without prior knowledge and comprehension of the larger society she lived in. Through her educational process, Cathy has made of Hareton her equal in worth, but also her superior in power. In other words, she is twice blessed for she has found a romantic spontaneous overflow of feeling3 for Hareton, and a regain in social standing. Still, Cathy must accept her place in a Victorian society to keep her new found wealth. The young couple will inevitably move to Thrushcross Grange to settle down, signifying a closure for the tempestuous emotions of Wuthering Heights, and a continuation for the more rational order of Thrushcross Grange. Many critics have through the years praised Brontes forceful work of emotions, and compared her fully with her Romantic predecessors. In no way is it possible to contradict this statement since the novel transcends human emotions, the natural environment, and the supernatural. On the other hand, this essay has tried to delve around the complex meld of Romantic and Victorian elements in the progress of social and individual developme nt. Lastly, and to further the statement of knowledge, it is possible to seek more answers through Emily Brontes poetic soul. Wuthering Heights was not only a process of development for two generations of woman, but a personal one for the author. The elemental forces and emotions contained in her verse might have been too much for such a limited and short vessel. Only in the novel, could she try and develop her art form to fully encompass the fierce beauty of emotions and human passion. Still, the novels great quality is just that the author make her emotions leave the boundaries of her lines to encompass everything they come in contact with. Thus, knowledge and development can never be grasped as a finished object and what thou art may never be destroyed4. 1Spark, Muriel and Stanford, Derek. Emily Bronte: her Life and Work, Arrow Limited, London, 1985, p.14. 2 Bronte, Emily. Wuthering Heights, Oxford University Press, Oxford, 1995, p.36. All subsequent quotes from the novel will be indicated by the page number in parenthesis. 3 Abrams, M.H. The Norton Anthology of English Literature, vol. 2, sixth edition, Norton Co., London, p.6. 4 Idem. No Coward Soul is Mine by Emily Bronte, p.1273.

Thursday, March 5, 2020

Making Small Talk for English Learners

Making Small Talk for English Learners The ability to make small talk is highly valued. In fact, many English students are more interested in making effective small talk than knowing correct grammar structures - and rightly so! Small talk gets friendships started and breaks the ice before important business meetings and other events. What Is Small Talk? Small talk is pleasant conversation about common interests. Why Is Small Talk Difficult for Some English Learners? First of all, making small talk is not difficult only for English learners, but also for many native speakers of English. However, small talk can be especially difficult for some learners because making small talk means talking about almost anything - and that means having a wide vocabulary that can cover most topics. Most English learners have excellent vocabulary in specific areas, but may have difficulties discussing topics they are unfamiliar with because of a lack of appropriate vocabulary. This lack of vocabulary leads to some students blocking. They slow down or stop speaking completely because of a lack of self-confidence. How to Improve Small Talk Skills Now that we understand the problem, the next step is to improve the situation. Here are some tips to improve small talk skills. Of course, making effective small talk means lots of practice, but keeping these tips in mind should improve overall conversational skills. Do Some Research​ Spend time on the internet, reading magazines, or watching TV specials about the type of people you are going to meet. For example, if you are taking a class with students from other countries, take time after the first few days of class to do some research. They will appreciate your effort and your conversations will be much more interesting. Stay Away From Religion or Strong Political Beliefs While you may believe in something very strongly, beginning conversations and making small talk about your own personal convictions may abruptly end the conversation. Keep it light, dont try to convince the other person that you have the correct information about a higher being, political system, or other belief system. Use the Internet to Gain Specific Vocabulary​ This is related to doing research about other people. If you have a business gathering  or are meeting people who share a common interest (a basketball team, a tour group interested in art, etc.), take advantage of the internet to learn specific vocabulary. Almost all businesses and interest groups have glossaries on the internet explaining the most important jargon related to their business or activity. Ask Yourself About Your Culture​ Take time to make a list of common interests that are discussed when making small talk in your own culture. You can do this in your own language, but check to make sure that you have the English vocabulary to make small talk about those subjects. Find Common Interests​ Once you have a subject that interests both of you, keep to it! You can do this in a number of ways: talking about travel, talking about the school or friend you have in common, talking about the differences between your culture and the new culture (just be careful to make comparisons and not judgments, e.g., The food in our country is better than the food here in England). Listen This is very important. Dont get so worried about being able to communicate that you dont listen. Listening carefully will help you understand and encourage those speaking to you. You might be nervous, but letting others state their opinions will improve the quality of the discussion - and give you time to think of an answer! Common Small Talk Subjects Here is a list of common small talk subjects. If you have difficulties speaking about any of these topics, try to improve your vocabulary by using the resources available to you (Internet, magazines, teachers at school, etc.) Sports - current matches or games, favorite teams, etc.HobbiesWeather - boring, but can get the ball rolling!Family - general questions, not questions about private mattersMedia - films, books, magazines, etc.Holidays - where, when, etc. but NOT how much!Home town - where do you come from, how is it different/similar to this townJob - once again, general questions not too specificLatest fashion and trendsCelebrities - any gossip you may have! Here is a list of topics that probably arent very good for small talk. Of course, if you are meeting a close friend these topics may be excellent. Just remember that small talk is generally discussion with people you dont know very well. Salary - how much do you make? - Thats none of your business!Politics - wait until you get to know the person betterIntimate relationships - only for you and your partner, or maybe your best friendReligion - tolerance is the key!Death - we need to face it, but not the first time we meet someone newFinancial - related to salary above, most people prefer to keep financial information to themselvesSales - Dont try to sell something to someone you have just met.

Tuesday, February 18, 2020

Computer security Essay Example | Topics and Well Written Essays - 1500 words - 3

Computer security - Essay Example Software licensing refers to all legal measures that govern the dispersion of software. The licensing is undertaken to help protect and prevent the computers information and data from loss and fraud. Computer software licensing is essential in preventing the loss of data and thus should be an area of great concern. In addition, computer licensing is vital for the protection of others work from those who would want to benefit from it without undergoing the costs. Coming up with a software involves a lot to do with the brain, and it would be unfair if someone would just enjoy the use of such without paying for the same. Using this approach, we would say that computer licensing may or may not be antisocial. Software licensing is antisocial given the fact that it can terribly damage social cohesion. A proposal to permit only one individual or only a group to use the program, while locking out the others, is divisive and should be unacceptable in a social community (Stallman 2010). Software is used to share information among others, but if they are licensed, then only a few people can get the rights to use them. As a result, the licensing of this software prevents information sharing that is largely reclusive. Software engineers and developers are also of the idea that personalities that do not exist in their inner cycles ought not to benefit from their hard earned sweat, and this further divides the society (Stallman 2010). Therefore, computer licensing in the computer savvy world is not so conducive for the development of a social setting in as much as computers are necessary. Yes, it is ethical and widely acknowledged learning the solutions to computer problems. People should be trained and taught about the computer problems so as to know what it is they should anticipate when using the devices (Tompsett 2009). Similarly,

Monday, February 3, 2020

IT Wirless Technologies Essay Example | Topics and Well Written Essays - 1500 words

IT Wirless Technologies - Essay Example Power received (d = 8km) is 10 times greater than power received (d = 25km) (v) Solution: No. of UWB devices in city = 2 * 1 million No. of UWB devices in town 2 * 6000 = 166.67 No. of UWB devices in city is 167 times greater than that in the town b) (i) Solution: From Tables 3 and 4 it is seen observed that, the maximum tolerable power density radiated by the UWB devices is higher in town compared to that in the city. That is, at the same percentage of activity, the maximum tolerable interference limit is lower in the city when compared to the town. This implies that, city is the greater source of interference and thus has tighter restrictions. (ii) Solution: Yes, the answer to part b) (i) is consistent to that of the answers in part a) (iv) and (v). Because, from part a) we know that the number of UWB devices in the city are 167 times greater to those in the town. Which implies the interference by 1 % of the devices in city will much greater than the interference by 1% of the devices in the town. Also as the city covers wider area, the signal that has to travel through the interference for a longer distance (in the city) will have greater path loss and hence lower power received. (iii) Solution: Four factors that might effect the accuracy of the prediction of UWB interference are, 1) If the UWB transmitters are installed outdoors 2) If the UWB devices are all "ON" at the same time. 3) If the UWB devices are distributed in clusters ad not randomly. 4) If the UWB devices are operated in a pre-designed manner and not at random times. (iv) Solution: If UWB devices transmitting at -41.3 dBm/MHz over the...Which implies the interference by 1 % of the devices in city will much greater than the interference by 1% of the devices in the town. Also as the city covers wider area, the signal that has to travel through the interference for a longer distance Detect and Avoid technique can be used only for those RAS signals whose frequencies do not fall into the frequency band of the UWB devices. The minimum power (of the RAS signal) that can be detected by the detectors to avoid the RAS signal also matters. Streaming Video means to continuously receive and display video to the end user while it is being transmitted by the source. This means that streaming video requires higher bandwidth and faster data rate. 802.11n is used for streaming video around the home as it offers a higher Bandwidth and highly reliable connection that can reach throughout the home and is compatible with various network configurations that might be used at home. Base Station is a transmitter that operates within a given frequency channel and antenna sector and is responsible for transmitting data to the subscriber station and is equipped to control the subscriber station. Base Station can transmit data independent of other stations, but will depend on the channel if it is a TDD channel. Subscriber Station is a transceiver that receives data from the base station and can also send requests to base s

Sunday, January 26, 2020

Communication in the International Trade Environment

Communication in the International Trade Environment Communication consists of so many dimensions and is a very complex subject. While discussing communication, one has to look at several aspects regarding the subject. You have to identify different skills, components and challenges in the environment of communication, though it doesnt end there. A communication line also goes beyond the borders of your business and stretch to international companies. To successfully trade across international borders, you have to analyse the country and culture of the people whom you are trading with. You have to get a feeling for the way they do business and also for customs or manners that could offend them. People from a different background will feel honoured and will be much more open to business if they can see that you respect their ways. Because of this reason, it is also critical to look at the importance of multicultural communication in international trade. Looking at aspects such as marketing, logistics finance and payment, we discuss the important role that communication plays in todays businesses. 1.1 The importance of communication in the international trade environment To communicate is to live. It plays such a vital role in our daily existence that we can do nothing without it, but just as important as it is in our daily existence, the more so vital it is in the business environment because if the communication lines between your business and those of your partners isnt open and up to standard, it could mean the financial ruin of both entities (RANI). Communication is the successful transition of information through a common system of symbols, signs, behaviours, speech, writing or signals. (ITRISA, 2010:30). To implement successful lines of communication in your business, you have to look at all the components mentioned above. 1.1.1 The components of communication According to ITRISA, communication is made up of three components, each one just as important as the other. We look at verbal, written and non-verbal communication to grasp the importance of this complex subject. Verbal or spoken communication is important because that is the quickest way to portray your ideas and hear other peoples. It also provides room for discussion. On the other hand, it can be very difficult to arrange because of the distances between partners. It is not sufficient as means of communication because people can read just as much in the things you dont say but show. This is known as non-verbal communication and helps when words just arent enough to express yourself. Non-verbal communication is reflected in your body language and this can cause confusion. It is very important to do research before communicating face to face with people from other cultures. Your use of personal space, for example, may be offensive to them. This is a very difficult component to exerc ise and should be regarded as one of the most important factor to consider in the relationship between you and your business partners in a other country. Written communication is a very easy way to communicate less important aspects of a deal but should not be used in midst of a crisis, when problems need to be sorted out quickly and with no misunderstandings. More important decisions regarding the deal should be on paper to insure a permanent record of the agreement between the two parties. In todays corporate environment, electronic communication also takes up a major part of the methods companies use. These are just the main methods of communicating. Numerous other means of communication exists and in the end, companies should decide which method might fulfil their needs best. It should be noted that every method of communication has its own advantages but also disadvantages. The main goal when choosing a method should be the success of the deal. The method which will best fit target should be chosen in the end. Once you understand the critical importance of these components, you can start looking communication in the corporate environment. 1.1.2 Communication in the international corporate environment. Communication between employees of the same company is important. Francis Jock takes it even so far as to say that the skill of communication -or the absence thereof- can cause a business to either be successful or to fail. Let us assumes the lines are already in order. To communicate with people from another corporation tends to be slightly more difficult because other corporations may do business in a whole other way. Business partners from other environments are out of your control and are unpredictable (ITRISA: 2010, 25). A general segmentation of the kind of entities one might have to work with can be private companies, government organisations or foreign entities. For the purpose of this essay, we look particularly at the communication between you and a foreign entity. To make successful business deals, employees administering the deals between businesses of different cultural background need to understand the importance of multicultural communication. (HINNER: 2010) According to Hofstede (2001) culture consists of five dimensions. Each dimension is just as important as the other. The first dimension is uncertainty avoidance. This describes the certain cultures need to point out exact details of the transaction so that the risk of failure is minimised. Another dimension is power distance. This refers to the way people of different positions in community, treats each other. In one culture, people might be treated as exact equals while in other cultures, people in higher positions will not be treated as, say a general worker. Aggressiveness discusses the gap between genders in the business environment. Cultures might also adopt either a long or short term orientation. A Long term orientated culture will typically show casual, laid- back manners in dealings and might not be too hasty in closing a deal while the short term orientated culture will do exactly the opposite. Individualism or collectivism is the last dimension identified by Hostede (2001) . This dimension describes the cultures preferences when it comes to working in groups or as individuals. It is very important to keep these dimensions in mind when dealing with other cultures as this could mean either success or failure. 1.2. The Role communication plays in the International Trade Environment. The role of communication in the international trade environment is so important that many studies have been committed to emphasizing and analysing this role. Models to help companies interpret communication in their daily business environment have been created. Databases, statistics and other information has been collected on this subject (GRIFFITH: 2002). It is difficult to ignore the role of communication. According to ITRISA, communication plays a big role in three main aspects of the general business. A discussion of logistics, marketing, finance and payment, follows. 1.2.1. Logistics Though there are many events that can happen which a company has no control over, the role of human error in logistics are a major problem. Communicating various details about a consignment and its shipping specifications is a major part of the success of the business deal. Employees need to make sure that both ends of the partners understand each other when making decisions about the obligations regarding delivery, the costs each partner is liable to carry and freight insurance. To achieve a clear understanding of the responsibilities of each party, there should be good communication between the importer, exporter, inspection officers, and various banks involved, customs authority in both countries, agents and insurers. 1.2.2. Financing and payment of international trade deals Without funds and the proper management necessary, international trade will not be possible. Before entering in a contract with the other company, you have to make sure that the financing on your side is guaranteed. To acquire this financing, proposals to your financer and motivation behind your proposed deals have to be in order. Only after this, you can commit yourself to a partnership with the foreign company. Once this partnership has been established, the two businesses should communicate so that they will be aware of their exact obligations regarding payment, due dates for this payments, the manner in which funds will be forwarded etc. It is important to verify these details so that the financial risk regarding the deal can be minimised. 1.2.3 Marketing Marketing must be the most essential of the three roles because without marketing, you cannot create a market for your product. Without this market, there would be no demand for your product and therefore, no international trade. A company should communicate with affiliates in other countries, get information from them and get to know their clients. One should be very careful not to offend potential customers and thereby stopping the deal even before it could realise. The absence of communication in marketing had previously led to many business deals gone wrong and it is important to get to know the culture of prospecting clients before trying to sell something to them.

Saturday, January 18, 2020

Albert Bierstadt – Romanticism

During the 19th century Romanticism era, Albert Brassiest was one of the most influential painters brought into this time. Brassiest best known for his paintings that took place in the later sass that predominantly consisted of the landscapes of the American West. Although Brassiest was not the first painter to record these sites, he was the one painter who had people look forward to his own version of these paintings. In the sass, Brassiest went west for the first time and it would change his life as well as the lives of others that got the chance to experience his paintings and ketches.One artwork of his in particular was titled â€Å"The Oregon Trail† (1869). This painting was taken place during The Oregon Trail as Brassiest sketched and painted the emigrants, animals, and wagons being lugged across hundreds of miles Just so these people can try and find land to live and settle on. Comparing Birthrate's ideas and forms of art to the Romanticism Era can basically go hand in hand. Romanticism is a style of art and literature in the late 18th, early 19th century that emphasized the passion and imaginations of people, animals, scenery, etc.This all compares to Birthrate's work, especially The Oregon Trail because Brassiest really seizes the emotion of these people has they walked hundreds of miles in the blazing heat Just to support their families and make something out of them selves. Brassiest was notorious for making viewers feel the same way he did as he was capturing these moments in plain site. Brassiest was very successful in doing Just that. Being a part of the Romantic Cultural Movement is something to be excited about.Being an important part of the Romanticism Era is something to be proud of. Albert Brassiest was an important part in this Era as well as the Cultural Movement. As many critics did not like how Brassiest put his thoughts on the canvas, Brassiest did not really care. Making dozens of paintings not changing a single thing about his t echnique and the way he did his paintings and the methods that he used. In an article about Brassiest and other 19th century painters, critics only had negative judgments about Birthrate's paintings, one being, â€Å"†¦ Hen some critics said they dislike the way that Brassiest put on paint, they appear to have been criticizing his manner of representation?they were saying he was not good enough at putting mint on canvas to make a successful illusion of the object represented† (Mayer and Myers, 62). With Brassiest getting tortured by words for most of his career, he had the drive to be one of the best painters during the Romanticism Era and he lucratively did Just that. Birthrate's methods were methods that no other painter really had any skill with before.Albert painted in extremely thin layers, and in some places Albert increased the transparency of the paint so it may allow some of the under layers in the painting to be shown more visibly then they were before. This is what made it radar for critics to understand what he was trying to do with all of his paintings. Brassiest tries to capture every moment, every tear in his painting, every reaction is caught and put down on a canvas and some people did not appreciate that.Brassiest is an important part to this Cultural Movement because he showed individuals that anything is possible when putting it on a canvas. He captured Romanticism at its finest and really captured the moments as he did in The Oregon Trail (1869). The Oregon Trail is a piece of work that relates directly toward Romanticism. Why does it? Because the emotion that Brassiest put into this painting is the amount of passion you need for any line of work. Brassiest when finished made viewers appreciate what it meaner to be those type of people and what those people have to go through day in and day out.These spectators could understand all of that by looking at a painting on a canvas. The meaning of Romanticism as said earlier is the e mphasis of emotions and imagination has in literature and art. Brassiest explained this perfectly by the way the animals and people are walking, to the sky and the sunlight that is beating down on them. The different colors mixed in the painting to give it this look of standing there as one and Brassiest is presenting in this painting that these emigrants are all staying as one group no matter what.As Brassiest headed out west and took in these historical moments, he had many things to say about his time but one thing to say about The Oregon Trail, â€Å"Every wagon was a gem of an interior such as no Fleming ever put on canvas, and every group a genre piece for Bought. The whole picture of the train was such a delight in form, color, and spirit, that I could have lingered near it all the way to Kerrey' (Hendricks, 342). This explains Birthrate's love for people and scenery. A perfect example of Idealization, the emotion and the imagination as Birthrate's covers this historic momen t.The Oregon Trail (1869) – Albert Brassiest Albert Brassiest was a man with a gift. As anyone can see above he clearly changed the way people paint and the way people think about a painting. Albert aspired the viewers to notice the detail he puts into his paintings because in every one he gives the observer a message that we could take with us the rest of our lives (I. E. Never give up and always strive for greatness, etc. ). When you analyze Birthrate's paintings folks and different scholars look at the attention to detail he gives by enhancing layer upon layer to his paintings and how Brassiest paints with such passion.In the above painting The Oregon Trail (1869) you can see the feeling from the people, animals, and even the sunlight and trees. Brassiest wants us to view and understand what these people had to go through Just from looking at a painting. The way Brassiest caught every moment is pure art. During the Romanticism time nobody would be able to paint and really seize a flash of time quite like Brassiest could. He was the painter of the Romanticism era; everything he has done has shown true emotion.Toward the end of his career, critics were skeptical on when Brassiest was going to arise to the top once again, but he never did. Still to this day people are writing different blurbs in magazines and such about Brassiest, â€Å"The most fatal flaw of the catalogue, (and of the exhibition that it represents) is that it makes Brassiest look like a mediocre artist, which I for one do not believe he is† (Stubbiness, Jar. , 91). The piece of art can represent the Romantic Cultural Movement in many ways, one being, hat this painting shows more emotion that any painting I have seen before.The depth and description that Brassiest goes through to complete this artwork is beyond anything audiences have seen before. The passion that these travelers are feeling on their horses and in their wagons, he shows us all. Brassiest displays through one pain ting what it was like to be one of those travelers during that time period. The Oregon Trail (1869) as well as any other pieces of artwork of his should be represented in the Romantic Cultural Movement. Brassiest was always careful of the work he had done, a quote from an article written by Dare Myers Heartfelt, â€Å".Brassiest was both concerned and knowledgeable about the preservation of paintings, and in fact, the canvases, even extremely large ones, that he mounted on panel-back stretchers often still do not require lining after more than 100 years, testifying at least to the efficacy of panel-back stretchers† (39). Brassiest was a man that cared for each and everything that he has done. He is the meaning of the Romantic Era especially with the work he has done. Brassiest was a artist during the Romanticism Era that everyone looked up at. He was a huge role model as well as a great painter.The landscape paintings that he has done abundant times in his career have simply been indescribable. The way Brassiest captures a certain flash of time is unbearable to say the least. Brassiest did not get many great reviews in his time due to the fact that his method and the way he did his landscape paintings did not relate to other painters during the Romanticism Era. Brassiest did not Just paint though, he in fact made painting into a lifestyle that we can all take interest in. He changed the Romantic Cultural Movement simply because of the emotion he brought to viewers eyes every time he would finish piece of work.

Friday, January 10, 2020

Uop Mkt 421: Marketing Plan Phase I

Marketing Plan Phase I MKT 421 April 14, 2013 Lisa Cox Marketing Plan Phase I Organizational Overview â€Å"Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone (Apple, 2013). This mission statement provides a quick overview of Apple and how the company has become a well-known name in many homes and businesses around the world. The main company store is located in Cupertino, California, but the service does not stop there. There are 390 retail stores open around the world (Campbell, 2012), and the internet has provided Apple with the ability to fulfill the supply and demand of its products to anyone, anywhere. The ability to provide products to individuals all over the world is important to a company with many different product lines.Apple provides consumers with a variety of products that range from iPods, iTunes, iMacs (laptops and desktops), iPads (tablets), iPhones, Apple TV, iCloud (virtual storage), and many other accessories and applications for all of these product lines (Apple, 2013). However, the one product Apple has yet to release is the iTooth, a wireless ear piece for talking on the phone, listening to music, and several other tasks. New Product Description The iTooth headset features extremely compact and light-weight construction, voice activated calling and answering, fast recharge, wideband audio and dual Noise Blackout microphones.The headset is compatible with all iPhone’s and other Apple products and provides additional support for advanced Bluetooth features such as call waiting and voice-activated dialing. Just pair the iTooth with your Apple devices and enjoy the rewards that are in store. Since the iTooth is voice activated there is no need to push a button anymore, to answer the phone just simply speaks what you want it to do and the iTooth will do everything for you. When you connect the iTooth to your Apple device you are going to have a secure connection.No need to worry about the device losing your connection to the iTooth. We are introducing the new Importance of Marketing If any business is to be successful, it must announce or make known its product to the potential buyers. After all, Gillette, the founder of the Gillette razor empire was fond of saying â€Å"All business is 90% advertising. † With Apple it is no different. For us to be successful, consumers must know about our product, its advantages over competition and what makes Apple different from other companies that are in the same marketplace.Essentially, marketing for Apple allows o ur name to be constantly on the consumers’ minds, to be associated with high quality, innovative products that are cool and hip. If the marketing strategy is executed properly, chances are that will be reflected with higher sales for Apple. Essentially, marketing develops a strategy that directs a company’s resources to expand its products, and is thus fundamental in the company’s success. That is exactly what is happening with the introduction of the Bluetooth for Apple.By introducing this new product, all the while marketing it in conjunction with our existing products, most notable the iPhone, we anticipate our sales to increase accordingly. Additionally, we expect to increase our customer base with the Bluetooth technology. To get the full effect of marketing, Apple will incorporate a yearly, all-encompassing plan for the entire business, with special focus the Bluetooth technology. Basically, marketing will expose all our potential customers to our new prod uct, which will give Apple an opportunity to be successful and proceed in further product development and introduction.Additionally, with solid marketing strategy, Apple will continue to solidify itself as a strong brand name that is easily recognizable and reputable, all the while being associate with innovative technology and the cool factor. SWOTT Analysis Strengths One strength of the iTooth Headset is that it is an apple product so it is already considered socially and publically acceptable to consumers. There are several features that will help with the success of its launch: -It is Lightweight, for a comfort fit. It will not feel heavy or cause discomfort to the consumer. Voice activated dialing to allow users to speak to device to make phone calls and answer them too! -Supports call waiting and voice-activated dials for added benefit. – Fast recharge so you do not have to wait a long time to recharge your iTooth, it will help safe time. -Wideband audio is to allow you several feet away from your mobile device. This will allow you to walk and talk around your home or work office. You can be hands free to perform some of the other tasks you need hands for. -Dual noise blackout microphones allows for clearer conversations. You will only hear you and your caller’s conversations.It can slice out decibels of background noise. -It is compatible with all Apple iPhones. Weaknesses A weakness the iTooth may have is that not everyone is well versed in the use of the voice activation feature on phones today so it will be a little more difficult to get those challenging consumers to get used to answering the phone without using a button. Voice activated answering is going to need a little getting used to since it is a new feature process. -Voice activated answering, not everyone may understand or know how to do this function, especially those who are mobile and technically challenged. Secure connection when connecting an iPhone to the iTooth may not b e as secure as the user hopes, if they are challenged technically. Opportunities An opportunity I see in the devices would be the voice answering function. Being it is a new feature, there is a possibility another person’s voice that is nearby may interfere or answer your phone call for you. How is the organization going to reassure the consumer that it is specifically the owner (users) voice that is going to answer the call and not someone else? -Voice activated answering may be difficult to answer at first when trying to use the function for the first time.There may be a learning curve associated with it. -Phone losing connection to iTooth. What is the guarantee this will not happen? Threats There are other competitors who are also launching the same time of product and provide similar functionality. We need to make sure that we are marketing or show off all the pluses this product can do so we do not lose consumers to other competitors. -What will make this product stay ou t from other competitors? Marketing Research Approach To complete its marketing research Apple will employ various kinds of marketing research.From market research surveys and focus groups, to individual interviews, observation, and field tests. The essential statistics required are how much money Apple customers are prepared to pay for iTooth. Based that information our marketing strategy will be composed. The surveys will be to the point and clear-cut; that way we can study sample groups that symbolize the ideal market. The bigger the model, the more trustworthy our outcome will be. This will permit us to present the public with models of the product based on what the study groups liked.In-person surveys are very useful, but however they are expensive. Our marketing tactics are detailed with day to day course of action. This decision is necessary to achieve the desired marketing approach. The new Apple Bluetooth will seek to increase sales by introducing the new products in the ma rket; the buyer base will grow when customers buy this new product. At the same time, old customers will be drawn to iTooth, as they see new ground-breaking features in the most recent product. This also will add to the sales, which will ultimately boost Apple’s profitability.Another way of increasing sales is to go after the â€Å"occasion shopper†, especially during the holidays. Marketing research is any well thought-out attempt to collect data in relation to market and customers. It is an extremely important component of the overall business approach. The expression is frequently interchanged with marketing research; though, specialist practitioners may want to draw a difference, in that advertising analysis is concerned particularly in relation to marketing procedures, whereas market research is worried specially with advertising.Market research is another key aspect. The marketing research provides a business an clear image of what kind of new creations and produ ct could fetch revenue. For merchandise and services already obtainable, marketing research will be able to tell Apple if they are meeting their customers’ wishes and anticipations. By researching the response to a detailed inquiry, Apple will be able to gain knowledge whether they should alter their marketing plan or tweak their delivery technique in order to satisfy customer demand and wishes.Apple’s customers are the most important element on advertising plan of a business and general public wants are to be studied in great detail. After all, if the customers are not satisfied, there will be no profits. These marketing plains ought to begin with a gaze at the important â€Å"customers â€Å"and their desires. When Apple starts research into the potential customers, the demographics that they will concern themselves with the most will be disposable income. Most of this data is available online, especially through various government websites.Additionally most of thi s data is fresh, as it uses the 2010 census to arrive at the necessary data. Quite often, the Department of Commerce will also have quite a bit of useful info that Apple desires in order to pinpoint its ideal customers. References Apple. (2013). Apple History. Retrieved from http://www. apple-history. com/faq#faq_1500 Apple. (2013). Product Images and Info. Retrieved from http://www. apple. com/pr/products Campbell, M. (2012). Apple to open up to 35 new retail stores in 2013. Retrieved from http://www. appleinsider. com/articles/12/10/31/up-to-35-new-apple-stores-set-to-open-in-2013