Marketing for Zappos Essay Example | Topics and Well Written Essays - 500 words

Marketing for Zappos - Essay Example Consequently, the kind of packaging used should be appealing to the customers especially in their appearance (Stolze, 91). Zappos should also consider the economic and social factors that relate to the environment and the reactions of the targeted consumer groups. A study should be conducted to determine price regulations depending on seasons. Zappos should also analyze the competitive environment and determine the strengths and weaknesses of their competitors. As a result, it should take advantage of their competitor’s weaknesses by overcoming their strengths. Any potential future competition should also be analyzed to ensure none or few threats in the market and the continuous improvement of sales at all times. Zappos must ensure that it offers a wide variety of products in addition to the products offered. The products include electronics and their accessories, clothing and shoes. The business should venture majorly on long-term opportunities that ensure continuous flow of income that is mandatory for business continuity. On the other hand, certain short term investments are that are highly profitable should be considered. This depends on the seasons that they are highly demanded and when they are on recession. Products that have long shelf life should be stocked in lesser quantities especially in the low seasons. Consequently, their quantities can be increased in high seasons. This calls for market research to determine such seasons (Hoover, 67). External sources of funds must be considered to ensure that the company is cushioned incase of an emergency. Statistical quality control must be conducted during product expansion to realize what to accept or ignore including the measures to take to protect the company. A number of actions should be initiated once the risks associated with the product expansion are analyzed. This should be followed by business expansion and protection efforts. Zappos must ensure to carry out more research on target