Impact of Media on the People of Pakistan - 1347 Words

In the late 20th Century, mass media could be classified into eight mass media industries: books, newspapers, magazines, recordings, radio, movies, television and the internet. With the explosion of digital communication technology in the late 20th and early 21st centuries, the question of what forms of media should be classified as mass media has become more prominent. For example, it is controversial whether to include cell phones, video games and computer games (such as MMORPGs) in the definition. In the 2000s, a classification called the seven mass media became popular. In order of introduction, they are: 1. Print (books, pamphlets, newspapers, magazines, etc.) from the late 15th century 2. Recordings (gramophone records,†¦show more content†¦This transmittion of mass advertising to millions of people is a form of mass communication. Video games may also be evolving into a mass medium. Video games convey the same messages and ideologies to all their users users. Users sometimes share the experience with each other by playing online. Excluding the internet however, it is questionable whether players of video games are sharing a common experience when they play the game separately. It is possible to discuss in great detail the events of a video game with a friend you have never played with because the experience was identical to you both. The question is if this is then a form of mass communication. MMORPGS such as Runescape provide a common gaming experience to millions of users throughout the globe. It is arguable that the users are receiving the same message, i.e., the game is mass communicating the same messages to the various players. A life without the presence of mass media would seem improbable for many! Lets read about the pros and cons of mass media and its effect on a larger scale. Mass media enjoys a very prominent role in our lives. There are various effects of mass media on the society at large. Media tends to influence and its obvious, there are positive as well as negative influences of mass media. However, it also depends upon the way audiences perceive things. The power of the mass media is by far recognized by everybody in terms of advertising, marketing and as aShow MoreRelatedImpact of Private Channels1572 Words   |  7 PagesIMPACT OF PRIVATE CHANNELS ON PAKISTANI CULTURE Introduction: Media has occupied a major place in our daily lives by providing substance from our identities, put up meaning and organizes our survival. Individuals adapt their use of mass media to their own particular needs. Broadly speaking, we can say that people use the media in four ways: enjoyment, companionship, surveillance, and interpretation. Today media service is an anxious system of modern society. Electronic media, mainly televisionRead MoreThe Impact Of Pakistani Music1747 Words   |  7 PagesThe Impact of Pakistani Music The face of Hollywood is a young, beautiful, caucasian girl. 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